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Acme Coffee Co. · Apr 1, 2025 – Apr 30, 2025
Sessions
18,420
↑ +9.1% vs prev period
Users
14,305
↑ +9.9% vs prev period
Bounce Rate
38.2%
↑ -9.3% vs prev period
Conversions
312
↑ +12.2% vs prev period
Traffic Sources
Impressions
284,500
↑ +15.1% vs prev period
Reach
198,300
↑ +15.0% vs prev period
Spend
$3,240
↑ +8.7% vs prev period
ROAS
4.20x
↑ +13.5% vs prev period
Impressions vs Reach
Spend & ROAS
Followers
12,840
↑ +5.8% vs prev period
Reach
38,200
↑ +20.1% vs prev period
Impressions
94,500
↑ +20.5% vs prev period
Profile Views
6,310
↑ +21.1% vs prev period
Clicks
9,240
↑ +15.4% vs prev period
Impressions
187,400
↑ +15.5% vs prev period
CTR
4.9%
↓ -0.2% vs prev period
Avg. Position
14.2
↑ -15.5% vs prev period
Views
42,100
↑ +15.3% vs prev period
Watch Time (min)
189,400
↑ +17.5% vs prev period
Subscribers Gained
380
↑ +28.8% vs prev period
Impression CTR
6.8%
↑ +15.3% vs prev period
Subscribers
8,420
↑ +5.5% vs prev period
Campaigns Sent
4
↑ +33.3% vs prev period
Avg. Open Rate
28.4%
↑ +8.8% vs prev period
Avg. Click Rate
5.7%
↑ +18.8% vs prev period
Avg. Unsub Rate
0.3%
↑ -25.0% vs prev period
Orders
284
↑ +17.8% vs prev period
Revenue
$41,320
↑ +17.5% vs prev period
Avg. Order Value
$145.50
↓ -0.3% vs prev period
April was a strong month across all channels. Website traffic grew 9% to over 18,000 sessions, driven largely by organic search gains and a 12% lift in social referrals. Ad campaigns on Meta delivered a 4.2x ROAS on $3,240 spend — the best return recorded this quarter. Email marketing also outperformed benchmarks with a 28% open rate across four campaigns.
Key wins include a 40-place improvement in average search ranking (now 14.2), YouTube views up 15% with watch time climbing to over 3,100 hours, and Shopify revenue reaching $41,320 — a 17% increase month-over-month. Instagram followers crossed the 12,800 milestone with reach up 20%.
For May, we recommend increasing Meta spend by 10–15% to capitalise on the current ROAS efficiency, publishing two additional blog posts targeting the keywords driving the most Search Console impressions, and launching a re-engagement campaign to the 1,400 email subscribers who haven't opened in 90 days.
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